Pipefine Patio Furniture

Will roll out new models at Las Vegas Market
ATLANTA — Bedding major Simmons is rolling out a new flagship Beautyrest line that is the culmination of three years of research and features new coil designs, feels, aesthetics and styles.

The line, to be introduced at the Las Vegas Market next week, was designed with the aid of retail sales associates, among other groups, and extends the brand’s promise of providing superior motion separation, conformability, support and durability, officials said.

The line is backed with an array of updated marketing materials, including the new tagline: “It’s not just sleep, it’s Beautyrest.”

The heart of the line is a new Super Pocketed Coil, designed with new wire gauges and offered in higher-density configurations, including the first 1,000-coil design, in the Beautyrest World Class line.

Retails for the line will range from $599 to about $2,000, the same range covered by the former Beautyrest line, which was introduced in 2007 and enjoyed a longer run in the marketplace than some other flagship lines. Simmons officials said the former line was highly successful for Simmons dealers in its three-year life but was ready to be refreshed and updated.

To take the Beautyrest brand to the next level, Simmons embarked on a comprehensive research process. The result is a new line with “striking aesthetics and the broadest range of feels” in the 85-year history of the Beautyrest line, officials said. The new line “delivers an enhanced sleep experience,” they added.

There are three families of products in the new Beautyrest line.

More companies enter niche this year
One category of green home furnishings that looks to have established a permanent foothold is reclaimed wood furniture.

Last year Turning House furniture joined the category, looking to use wood from deconstructed buildings with historical value.

More recently, one of the biggest commitments to reclaimed products came from Four Hands, which announced a subsidiary with eco-designer Thomas Bina and a launch of 100 pieces at the October High Point Market.

“The reclaimed, eco-friendly story creates a nice presentation for our sales consultants, but the consumer really seems to be drawn to the overall look of the case pieces,” said Tatelman of Jordan Furniture.

He said consumers are looking for unique pieces that break the monotony of matching case goods collections. Reclaimed pieces can be shown in eclectic mixes and have applications in every room of the house.

“We are inundated these days with similar looks from Pottery Barn and Restoration Hardware, but not everyone can afford to buy from those resources,” Tatelman said.

Furniture Classics began showing some pieces featuring reclaimed timber in 2007 and came out with its first significant offering that October.